Popkulturist's Ledger pieces, newest first. Who owns the games, who is buying the studios, and what quietly changes hands when the money moves.

Ledger

The Steam Machine Costs $1,049 Because a Data Centre Outbid You

Valve meant to sell its living-room cube for around 750 dollars. It costs 1,049, and the missing three hundred did not go into the machine. It went into a bidding war for memory and storage against the data centres, and you were never told you had entered it. I bought both Steam Decks on day one, and I will be sitting this one out.

Valve's Steam Machine, a small black cube, on a media stand beneath a television
Screens

The Amazing Digital Circus Beat Hollywood in Cinemas, Then Posted the Finale for Free

A free Australian YouTube cartoon topped cinema charts across Europe, then posted its finale online for nothing. How a Sydney studio beat the studios at their own game.

Key art from The Amazing Digital Circus: Pomni and the cast inside the virtual circus
Games

The House Always Owns

The publisher of 'Balatro' is being sold to Integrated Media Company, the private-equity group that also owns Metacritic, the single most important number in games. A note on what happens when the people who keep the score start owning the games.

Balatro key art: the BALATRO wordmark across a swirling red and blue background with an Ace of Spades at the centre
Games

EA Sports FC Has New Landlords

Some of my friends play 'EA Sports FC'. None of them has noticed that Electronic Arts is about to be owned by the Saudi Public Investment Fund. A note on the most-played football game on earth, from someone who doesn't play it.

Two Saudi national team players in green kit on a floodlit pitch in EA Sports FC 26